Build Your Professional Speaking Website
start your speaker journey today
What You'll Learn
Structure a high-converting speaker website, even if you’ve never built one before
Write compelling content for your homepage, bio, and services
Embed media that brings your message to life, videos, testimonials, and downloads
Use SEO basics to help people find your site organically
Avoid common website mistakes that can turn off potential clients
Modules & Lessons
Module 1: Understanding Your Website Needs
1. Building Your Speaker Website
2. Your Public Speaking Journey
3. Setting Clear Website Goals
4. Understanding Your Audience
5. Meeting Audience Expectations
6. Choosing Your Website Platform
7. Platform Selection
8. Foundation Before Construction
Module 2: Planning Your Website Structure
1. Blueprint for Success
2. What Is a Site Map?
3. Essential Pages for Speakers
4. Organising Your Content Hierarchy
5. Understanding Visitor Journeys
6. Mobile-First Structure
7. Testing Your Structure
8. Structure for Success
Module 3: Choosing the Right Website Platform
1. Website Platforms for Speakers
2. Matching Platforms to Your Skills
3. Platform Comparison
4. Platform Features & Considerations
5. Understanding Hosting Options
6. Testing Your Hosting Knowledge
7. Crafting Your Domain Name
8. Making Your Platform Decision
Module 4: Setting Up Your Website
1. Website Setup Essentials
2. Basic Website Configuration
3. Responsive Design Principles
4. Website Security Essentials
5. Implementing Your Website Security
6. Testing Your Knowledge
7. Quiz
8. Your Professional Website Foundation
Module 5: Crafting Your Speaker Bio
1. Your Professional Story
2. The Power of Your Bio
3. Finding Your Unique Value
4. Self-Reflection Questions
5. Structuring Your Expertise
6. Effective Bio Examples
7. Crafting Your Bio: Step by Step
8. Your Bio, Your Brand Story
Module 6: Showcasing Your Speaking Topics
1. Showcase Your Speaking Expertise
2. Creating Clear Topic Categories
3. Effective vs. Ineffective Categories
4. Crafting Compelling Titles
5. Title Transformations
6. Writing Engaging Descriptions
7. Testing Your Understanding
8. Showcase Your Value, Not Just Your Topics
Module 7: Developing Your Services Page
1. Crafting Your Services Page
2. Purpose and Structure
3. Speaking to Client Needs
4. Features vs. Benefits
5. Persuasive Language in Action
6. Pricing Your Speaking Services
7. Testing Your Understanding
8. Building an Effective Services Page
Module 8: Gathering and Displaying Testimonials
1. The Power of Social Proof
2. Why Testimonials Matter
3. Collecting Powerful Testimonials
4. Questions That Elicit Powerful Testimonials
5. Formatting Testimonials for Maximum Impact
6. Displaying Testimonials Effectively
7. Quiz
8. Leveraging Social Proof for Success
Module 9: Creating an Impressive Portfolio Page
1. Your Digital Stage
2. Essential Portfolio Elements
3. Organisational Approaches
4. Selecting Relevant Engagements
5. Portfolio Examples
6. Portfolio Organisation
7. Creating Your Portfolio Page
8. Your Portfolio, Your Story
Module 10: Incorporating Visual Elements
1. Power of Visual Elements
2. First Impressions Matter
3. Choosing the Right Photographs
4. Types of Images and Their Impact
5. Optimisation for Performance
6. Image Format Knowledge Check
7. Strategic Placement & Visual Identity
8. Visual Elements: Your Silent Ambassadors
Module 11: Adding Video Content
1. Video Content That Impresses
2. Why Video Matters
3. Selecting Your Best Clips
4. Basic Video Editing Techniques
5. Embedding Videos Effectively
6. Structuring Your Video Showcase
7. Quiz
8. Showcase Your Speaking Prowess
Module 12: Basic SEO for Speaker Websites
1. SEO for Speaker Success
2. Why SEO Matters for Speakers
3. Finding Your Digital Voice
4. Keyword Research Tools
5. Strategic Keyword Placement
6. Crafting Effective Meta Elements
7. Technical SEO Essentials
8. Your SEO Roadmap
Module 13: Creating a Contact Strategy
1. Contact Strategy That Converts
2. Designing Forms That Generate Inquiries
3. Strategic Placement of Contact Options
4. Compelling Calls-to-Action
5. Building an Effective Follow-Up System
6. Contact Management Tools
7. Quiz
8. Your Contact Strategy: The Bridge to Bookings
Module 14: Testing and Launching Your Website
1. Testing and Launching Your Website
2. Why Testing Matters
3. Comprehensive Testing Approach
4. Common Testing Issues
5. Tracking Your Website's Performance
6. Setting Up Google Analytics
7. Crafting Your Launch Strategy
8. From Testing to Triumph
Module 15: Maintaining and Updating Your Website
1. Keeping Your Website Fresh
2. Why Maintenance Matters
3. Essential Maintenance Tasks
4. Your Maintenance Schedule
5. Tools for Efficient Maintenance
6. Test Your Knowledge (renamed for clarity)
7. Create Your Maintenance Plan
8. Keep Your Digital Presence Thriving
Module 16: Running Paid Ads to Convert Leads
1. Paid Ads That Convert
2. Choosing Your Advertising Platform
3. Crafting Ads That Convert
4. Elements of High-Converting Ads
5. Quiz: Testing Your Ad Knowledge
6. Converting Clicks to Bookings
7. Optimising Your Ad Strategy
8. Course Recap: Building Your Speaker Website
9. From Clicks to Bookings
What's included?
"Build Your Professional Speaking Website" is a practical, step-by-step course designed to help you create a speaker website that reflects your brand, builds trust, and gets you booked.
Speaker Site Strategy
Learn the essential pages and content your speaking website needs and why they matter.
SEO & Findability Tips
Get discovered with beginner-friendly search engine guidance.
Copywriting Made Simple
Guided prompts to write your bio, homepage, contact section, and more.
Booking System Setup
Learn how to link Calendly, contact forms, or booking request pages.
Simple Admin Plug & Play Templates
Use professional layout guides to help you structure your site, fast.
Website Check-list
A downloadable pre-launch checklist to ensure your site is client-ready.
Write your awesome label here.
What makes us different
Who This Course is For?
You’re launching your professional speaker brand and need a strong digital home base
You’ve been speaking for a while but still don’t have a clear, effective website
You're tired of feeling embarrassed when someone says, "Send me your website!"
You want your site to attract and convert speaking opportunities
Course Features at a Glance
Done-for-You Page Structure Guides
Follow proven templates to structure your homepage, about page, and contact page with clarity and confidence.
Copywriting Prompts for Every Page
Use easy-to-follow writing prompts to create compelling, authentic content that speaks directly to event organisers.
Speaker Bio Crafting Tool
Build a powerful bio that highlights your story, expertise, and impact, without sounding boastful or generic.
Image & Video Upload Walkthroughs
Learn how to upload and position photos, logos, and speaking videos for a strong visual first impression.
SEO Foundations for Speakers
Understand simple SEO tips that help your website get found by schools, businesses, and event planners.
Mobile-Friendly Design Tips
Make sure your website looks great and works smoothly on phones and tablets, no tech experience needed.
Frequently asked questions
Q: Do I need web design experience to take this course?
A: Not at all. This course is beginner-friendly and includes step-by-step guidance using speaker-specific templates.
Q: What if I already have a website but it’s not working well?
A: This course will help you audit and improve your existing site. You’ll learn what to change and how to align your site with your speaking goals.
Q: Can I build my site on any platform?
A: Yes! While we use general examples, the strategies work across platforms like Squarespace, Wix, WordPress, or Kajabi.
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